Friday, February 26, 2010

Fool Proof Marketing Strategy

I'm a first time author so I'm learning a lot of new stuff about the publishing world. I always thought the order of events went something like-- book deal, writing, editing, marketing, sales. Turns out that's just not how it's done.

The real order is writing, rewriting, marketing, editing, book deal, sales. Well, maybe book deal and sales.

Okay, I'm new at this so I'm playing along.

Having completed three drafts, I am now embarking on the design of a marketing strategy. I know, I have no experience in the field but somehow this doesn't seem like enough to rule me out. A publishing house, I'm discovering, needs to be told by someone as ignorant as me how they, the acknowledged experts with gobs of experience, might best sell a book.

It's one crazy world I'm telling you.

Remember when full service was the only choice at a gas station? I'm thinking it's something like that.

Seems to me selling a book ought to be pretty much like selling anything else. You gotta catch their eye and offer them what it is they're looking for.

I haven't settled on any one idea yet but I'm thinking "bacon" should be in the title.

Rub Of The Green by Brock Walsh will, with a little luck, appear in bookstores soon.

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